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Custom Web Design Vs Website Templates – Know Which One You Need

By Joey Ricard - February 16, 2023


Custom Web Design Vs Website Templates - Know Which One You Need 1

Creating a new website for your business is indeed exciting! 

After all, it lets you present your business with a completely new approach to the online world. 

Studies show that 94% of first impressions relate to the web design of a website. And that being said, you must understand that every graphic matters on your online business presence, i.e., your website! 

And that is where most businesses get stuck as they struggle to determine whether custom web design or website design templates can better serve the purpose! 

The debate over custom web design vs website templates is age-old. And not knowing about their perks and limitations in detail further complicates the choice!

So, if you are one of such aspiring businesses eager to create a stunning web presence, here is a detailed comparison between custom web design vs website templates and which one should be your choice!

custom web design vs website templates


Perks of Custom Web Design

Custom web design involves creating a website according to the unique needs and preferences of a business or organization. Considering the topic of custom web design vs website templates, while it may require more time and resources to create a custom website, there are many advantages to choosing this approach. Let us check out some of the key benefits of custom web design here:

Unique Branding And Design

With a custom website design, you have complete control over the design and branding of your site. It means you can create a website that accurately reflects your brand image and helps you stand out from your competitors. A custom website also allows you to incorporate unique design elements that help make your site more memorable and engaging.

Scalability And Flexibility

A custom website is designed to accommodate the changing needs of your business over time. Unlike a template or theme, where you may feel limited in terms of customization and scalability, with custom web design, you can add new features, sections, or functionality as your business grows and evolves. 


custom web design vs website templates


Improved User Experience

In custom web design vs website templates, know that custom web design allows you to optimize your website for your target audience. It lets you create a website that is easy to navigate, has intuitive features, and is optimized for different devices and screen sizes. We all know that a website designed with the user in mind can lead to better engagement, longer browsing times, and increased conversion rates. No doubt why custom web designs make more sense!

Search Engine Optimization

Custom web design allows you to incorporate search engine optimization (SEO) strategies from the ground up. It means your website gets optimized for keywords and phrases that are relevant to your business and industry. Additionally, a custom website allows you to create a site structure optimized for SEO, making it easier for search engines to crawl and index your web pages. Well, this is one main reason why people hire web designers when the battle is about custom website design vs template!


In terms of security, custom web design wins the debate of custom web design vs website templates. Yes, custom web design can improve the security of your website. A custom website can be designed with solid security features in mind, such as password-protected areas or encryption for sensitive data. Additionally, custom websites are less likely to be targeted by hackers as they are not built using widely used templates or themes.

Technical Support

When you choose custom web design services over using existing templates, you get professional technical support and maintenance services tailored to your site’s specific needs. And this means that you can get help with any technical issues or bugs that arise and can receive instant and ongoing support as your site evolves.


With custom graphics, only the sky’s the limit for creativity! Since custom web designs are created once client requirements are finalized, professional web designers use their creative and innovative ideas and skills to ensure the best outcome. The creative thinking of web designers can provide an even better result than what you expect. Plus, you get professional suggestions and new ideas from the designers to finalize your design requirements precisely. Of course, the more reputed and professional web designing agencies you partner with, the higher the chances of getting custom web designs beyond your expectations.


custom web design vs website templates


Overall, custom graphic designers’ advantages are just too many over templates when it comes to the battle of custom graphics vs template design. Studies show that 94% of users leave a website because of low-quality design. So, by choosing a custom website, you can create a website that accurately reflects your brand image, improves user experience, is optimized for search engines, and is scalable and secure!


Related Read: Web Content Versus Web Design – Which Is More Important In A Website


Perks Of Website Templates

Website design templates are pre-designed website layouts that you can customize to some extent to fit your specific needs. They are popular among businesses and organizations looking to create a website quickly and affordably. 

While website templates may not offer the same level of customization and control as custom web design, there are many advantages to choosing this approach over building a website from scratch that makes the custom web design vs website templates debate more intriguing!

Here are some of the key benefits of using website templates:



Web design templates are often much more affordable than custom web designs. Many website templates are free or available at a relatively low cost, making them a good option for businesses on a tight budget. Even premium website templates are typically less expensive than custom web designs.

Speed And Convenience

Website templates are designed to be quick and easy to set up. They come with pre-built layouts and design elements, allowing you to create a website in a matter of hours or days rather than weeks or months. Website templates are especially beneficial for businesses that need to get their website up and running quickly.

Professional Design

Website templates are typically designed by professional web designers, and often feature high-quality design elements and layouts. In custom website vs template, the latter can give your website a professional look (though it may be similar to other websites), even if you lack the resources to invest in custom web design.

Limited Yet Easy Customization

Website design templates are customizable, allowing you to add your content, images, and branding elements to the pre-built layout. While you may not have the same level of control as you would with custom web design, website templates still offer a high degree of flexibility and customization.


Some web design templates are compatible with different content management systems (CMS), such as WordPress or Joomla. It allows you to easily integrate your website template with your chosen CMS and effortlessly manage your website content and updates.

In conclusion, website templates offer many advantages, such as affordability, speed, and convenience. It may be the best option for your business if you are looking to create a website quickly and cost-effectively, do not have the budget to hire professional web design experts, and are okay with a web design that may be used by others as well.


custom web design vs website templates


Limitations Of Custom Web Design & Website Templates

Both custom web design and website templates are full of unique perks. But they have a few limitations, too!

For example, choosing the first one from custom web design vs website templates usually requires more time and resources to create. It can put a bigger dent in your pocket than the templates do. Plus, it takes longer to create custom website designs. But if you have the time and resources to invest in creating a custom design, partnering with a custom website design company is undoubtedly the best option to design your dream website.

Now for web templates, numerous options are available on the web. But the chances of your competitors or other businesses using the same template that you are using to create your website are pretty high here! It is one of the main drawbacks of using website templates. It can make your web design look like a complete rip-off of other existing websites without you even knowing!



custom web design vs website templates


Plus, website templates are not designed according to the search engine optimization criteria and often lack browser compatibility. As a result, choosing the latter from the custom web design vs website templates debate often leads websites to the bottom of search engine rankings.

Not to forget the customization issues that come with choosing template designs since paying for using a web template does not let you customize it to your unique needs. As a result, the struggle with fitting the different web elements (images, texts, videos) to the selected template continues!


Also, Read Behavioral Design: The Midas Touch For Engaging Design


Why Custom Web Designs Work Better Than Website Templates?

In most cases, custom web design wins in the age-old debate of opting for custom web design VS website templates. And trust me, there are plenty of solid reasons for that. To begin with some:


  1. They Are Unique And Original: Custom web designs are one-of-a-kind and can help your business stand out from the competition. They play a significant role in helping you create a strong brand identity or make a lasting impression on your target audience.
  2. They Get Tailored To Specific Needs:  Talented web designers create custom web designs to meet your website’s specific needs and goals. It allows for greater creativity and control over your website’s final look and overall feel. Custom web designs effortlessly meet a website’s need for diverse navigation and functions.
  3. They Offer Complete Control Over The Design: With custom web design, you get complete control over the design elements, such as color, typography, and imagery. And this allows you to create a website that perfectly aligns with your brand and messaging.
  4. They Better Reflect Your Brand: Custom web designs are created specifically for your brand and can better reflect your values, mission, and personality. They can help you establish a strong brand identity and build trust with your target audience.
  5. They Are More Engaging: Custom web design can successfully engage your target audience, whether through storytelling, animations, or interactive elements. It can help keep your audience engaged and increase the chances of them taking action.
  6. They Are Better For Long-Term Investment: While custom web designs may require more time and resources upfront, they can be a better long-term investment. Custom web designs can be used and reused after desired modifications, making them a more versatile and cost-effective solution over the long run. Plus, search engine optimization becomes an asset in custom web design.


So now you know that, unlike website templates, custom graphics offer greater flexibility, creativity, and control and can help you better reflect your brand, engage your target audience, and make a lasting impression. And since we know that 75% of a company’s credibility depends on its website design, get over the custom web design vs website templates debate and make the right choice for your website! 



custom web design vs website templates

Custom Web Design VS Website Templates – Make The Right Choice! 

Choosing between custom graphics and template designs depends on your business needs, goals, and resources. So, you must consider and understand the unique requirements of your business and projects first to finalize the web design option that best aligns with your budget as well as your goals while in a dilemma between which one to choose from custom web design vs website templates.

But then again, the differences between custom web design VS website templates are pretty clear! While choosing a website template seems affordable, simple, and smoothly done, it takes custom web designs to create a truly unique presence. Plus, as a brand, if you want to value your individuality above everything else, then custom web design is the way to gain a competitive edge.

Are you looking for professional custom web design services where you can get unique and innovative web design for your website and top-notch custom eCommerce web design services? Then, look no further as we are here! At Klizo Solutions, we have a team of super-talented designers who can craft unconventional and quirky designs and deliver them within the deadline, bang on time! 

Our innovative, unconventional, and fresh designs can help your business to

  • Reflect the perfect mixture of creativity and rational thinking
  • Stand out from competitors and take the lead
  • Increase traffic and boost conversion
  • Impress visitors and engage them
  • Offer enhanced user experience
  • Ensure consistent branding

So do not waste another second! Give us a call, talk to our executives, and get started with your dream design projects!

Author Joey Ricard

Joey Ricard

Klizo Solutions was founded by Joseph Ricard, a serial entrepreneur from America who has spent over ten years working in India, developing innovative tech solutions, building good teams, and admirable processes. And today, he has a team of over 50 super-talented people with him and various high-level technologies developed in multiple frameworks to his credit.