ada in web development

10 Features Of eCommerce Website You Can’t Afford To Ignore In 2023

By Joey Ricard - July 13, 2023


features of eCommerce website

Are you running an online store? 

Are you planning to create an eCommerce website soon? 

Well, no matter what the case is, as long as you are into online selling, you must be aware of the crucial features of eCommerce websites, incorporating which can attract more customers and boost your sales!

Yes, the success of your eCommerce site doesn’t only depend on your products or service quality; there are other factors at play too. 

The various design features of an eCommerce site not only promote a smooth online experience for buyers but also control the site’s conversion rate.

Want to know about the sales-driving features of eCommerce websites I’m talking about? 

Here’s the list of the major ones that you must include while planning eCommerce website development!


Search Box

The search box, like the ones offered by the op eCommerce websites Amazon, eBay, Walmart, and Shopify, is undoubtedly one of the most crucial features of eCommerce websites.

features of eCommerce website

It simply helps users instantly find what they are looking for without wasting time on products and pages that don’t interest them.

Remember, a prominently placed search box that suggests relevant products and best feasible search recommendations not only comes to the attention of users immediately but also boosts the usability and navigation of a website.


Related Items

Including the related products feature in your eCommerce site simply helps you to sell more. 

Every time buyers purchase something from your store, if you automatically suggest the related items that they might find useful, then it evokes excitement and curiosity in them to stick around and explore more!

eCommerce Website Development

This profitable stickiness effect that marketers often struggle to achieve can be easily created with the ‘Related Items’ feature.

Our clients who had chosen us as the best eCommerce website development company have already witnessed increased engagement and sales as a result of adding the key features of eCommerce websites like, similar products, product comparison, etc., to their online stores.


Mobile Responsive Website

When the design of your online store is responsive, it automatically adapts to the device users are accessing it from, whether it’s a desktop or a smartphone. Today, a mobile-responsive website is crucial to ensure an awesome user experience!


eCommerce website design


Designing a responsive eCommerce website is kind of a mandatory skill these days for any reliable web design and development company. 

With the mobile eCommerce market in the United States amounting to almost 42% of total eCommerce sales in 2022, only a fool will ignore making a responsive website, one of the key features of eCommerce websites!


AI-Powered Chatbot

AI-powered chatbots are simply essential for eCommerce sites today. 

In today’s competitive and fast-paced online world, customers expect instant and accurate answers to their questions and issues, regardless of the time or location. 

Plus, even though they may not always initiate a conversation with a chatbot, they may still need some guidance or assistance during their shopping journey.

And in both scenarios, AI-powered chatbots can provide round-the-clock customer service, handle common inquiries such as product availability, shipping times, return policies, etc., and proactively reach out to customers and offer information, tips, deals, or promotions that may interest them.


eCommerce website design

An AI-powered chatbot, one of the significant features of eCommerce websites, can also collect and analyze customer data to provide tailored suggestions and help customers find what they are looking for.

So you see, from personalization to proactivity to 24/7 live chat support, AI-powered chatbots boost customer engagement, increase conversion, ensure customer satisfaction, save time and resources, and whatnot!


Guest Checkout

Do you know that, as per recent studies, 24% of cart abandonment happens when customers are required to create a new account and don’t find an option for guest checkout?

Whether you do it yourself or opt for eCommerce website development services to create an online store that boosts sales, you must not neglect even these 24%! 

E commerce development

There can be shoppers who are one-time buyers who just don’t want to register to purchase something they linked on your site. So, allow them to shop without having to sign up for a new account via the guest checkout option and make them prefer your store over others who ask for registration first.


Multiple Payment Options

Along with ensuring online payment security, your eCommerce store must be capable of accepting different payment methods.

Gone are the days when accepting one or two payment methods used to be enough for online retailers!

To stay ahead in the online competition, engage more users, and boost sales, now it is all about providing a better user experience. Hence, incorporating most of the popular payment methods is one of the must-have features of eCommerce websites for ameliorating your user experience and persuading them to purchase from your site.


Website Security

Given the increasing number of cyberattacks, ensuring data protection and security is more important than ever now! If customers don’t feel secure while putting their private information during payment, they aren’t likely to come back to your eCommerce site again.

Ecommerce development

Hence, you must take the necessary steps to protect your website and your customers’ information vigilantly and effectively. Having the minimum PCI compliance is a must for any eCommerce website development. It’s one of the eCommerce website must haves! 


Call to Action

Whether it is exploring your eCommerce store’s special collection or signing up for your newsletter, or making a purchase, the right CTA or call to action plays a significant role in persuading visitors to take some action. 

Ask any of the best eCommerce website development companies, and they will vouch for the importance of an understandable and clear CTA for boosting sales and conversion rates.

Ecommerce website development service

The ‘Add-to-Cart’ button in an eCommerce site is probably the biggest example of an effective CTA that pushes people to take action.


Customer Reviews

Online reviews impact the purchase decision. You will be amazed to know that over 99.9% of customers read reviews, with 96% looking specifically for negative reviews when shopping online.

Customer Reviews

Yes, user-generated good reviews have the potential to sway prospective customers into purchasing from your eCommerce store.  It is another one of the must-have features of eCommerce websites you see! Letting your customers leave reviews on the product pages of your online store can certainly ensure a better conversion rate.

Studies have proved that consumers are 110% more likely to purchase from those sites that feature user reviews. Even having some negative reviews help in preventing buyers from assuming the positive reviews as fake.


Frequently Aske

Desperately want to prevent your visitors from wandering off your eCommerce site for answers? Then, having an FAQ section is crucial for a comprehensive online purchase experience.

Unlike face-to-face purchases, in online buying, buyers require to feel confident and comfortable when buying a product. 

Therefore, an ideal eCommerce website design must feature a FAQ section as it helps buyers find additional details and answers to often-asked questions about a product. This FAQ section simply helps establish credibility with the buyers and confirm the authenticity of a product.


Ensure A Fantastic Shopping Experience Every Time!

To stay competitive and relevant, every eCommerce website needs to incorporate certain features and elements. And to help you incorporate these features of eCommerce websites crucial to attracting online buyers these days, we, Klizo Solutions, are here with our professional website and app development services.

We have a team of expert developers and web designers who are not only well aware of the latest technological requirements and trends to craft a perfectly functioning data-driven eCommerce site design but also possess the skills to tweak your existing eCommerce website into a more engaging and successful one.

So, don’t wait any longer to get your business the perfect eCommerce site it needs! Connect with us, the most reliable and best eCommerce website development company, to get an eCommerce website that can drive higher customer satisfaction and sales and meet what the customers expect from a retailer of your vertical.


Author Joey Ricard

Joey Ricard

Klizo Solutions was founded by Joseph Ricard, a serial entrepreneur from America who has spent over ten years working in India, developing innovative tech solutions, building good teams, and admirable processes. And today, he has a team of over 50 super-talented people with him and various high-level technologies developed in multiple frameworks to his credit.