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Insurtech for Insurance and Online Quoting in 2020-21

By Joey Ricard - January 4, 2021


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Like any other sector where the latest technology has been applied to boost services and customer experience, the insurance industry, too, needed modern ways of working for a long time now. And that’s where insurtech comes in, introducing an innovation in the insurance sector.

You might find it hard to believe, but technology has a significant role to play in improving both financial health and growth. Insurtech is delivering just what the insurance market desperately needs right now, which is innovation through modern business models.

Not sure whether Insurtech will be a potential technological revolution to the insurance industry or not? Then why not get out of your thoughts and doubts and refer to some actual facts related to insurtech!

We have tried our best to give you a detailed insight into how insurtech is bringing a digital transformation in the insurance industry and helping the industry to match the pace of this digitized technology-based era. 


Insurtech – Tech Innovation on Insurance


The term ‘insurtech’ refers to insurance technology. In simpler words, it is the use and impact of technology on insurance industry that includes all insurance types like home, car, health, and life, etc. 

To be specific, it’s a fintech branch that is completely dedicated to the insurance sector for supporting all aspects of the insurance business, using various emerging technologies such as artificial intelligence, blockchain, IoT, etc. 

You can take a quick glimpse here how insurtech is going to be the next big thing in the insurance industry.


Insurtech for Insurance and Online Quoting Infographic


Given the changing consumer preferences and behaviors, reputed national insurers, as well as small insurance companies, are adapting insurtech to give their customer service a digital-first approach. 

Insurtech’s application of the coming up technologies has helped the insurance sector in gathering important insights that can support the business operations better. From sales to marketing, claim processing, and underwriting to product designing, insurtech offers better business opportunities for all stages of the insurance value chain. 

The following report is going to explain how even during and after the Covid-19 pandemic outbreak, the global market growth for insurtech will accelerate.


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Image Source: Business Wire


How Does Insurtech Work?


Today, most of us use different wearable and mobile devices in our day to day life. The dependency on such devices is the demand for this technology-based era. It’s what keeps things going. And as a result, companies can now collect huge amounts of data about us.

But what do they do with the data they collect about us?

Well, they analyze those data and use those to better understand and anticipate our requirements and offer us exactly what we are looking for. They use the data to simply optimize our experience with their services. And the insurance industry is no more an exception. Opting for insurtech means new ideas for insurance companies. 

Insurtech collects and aggregates data for every individual customer and helps the insurance companies provide different insurance coverage policies over mobile apps which serve as an added convenience layer in boosting the customer experience.


How Insurtech is Changing the Game for Insurance Industry


Almost every segment of the insurance business has been impacted by insurtech. Simplified process, customer friendly services, and simpler products have become synonymous with this modern insurance tech. 

Want to get a better idea about how this modern and innovative insurance technology is revolutionizing the insurance industry, then read on.


  • The tech adaptation in customized and personalized services let the insurers identify the unique coverage requirements of their customers. And not only identifying, but the application of insurtech also helps to offer tailored customer service as per the needs of a policyholder. 
  • The platform-based approach offered by Insurtech lets customers use mobile apps, websites, and other digital platforms to perform various insurance-related activities.
  • From interacting with insurers to filing a claim, settling a claim, or even buying an insurance policy, customers can do it all from different digital platforms. In the personal insurance world, insurtech has allowed the customers to know about the new benefits that you offer as an insurer through auto-monitoring devices, phone apps, wearable activity tracking tools, etc.
  • The various technologies that insurtech leverages can help insurers predict the chance or probability for estimating the size of future losses, determining the premiums, and claim filings.
  • Thanks to Insurtech’s dependency on IoT and artificial intelligence, that risk analysis and underwriting (pricing and evaluating risks) support part can be added to the traditional insurance industry.
  • Not only the personal insurance world, but insurtech is revamping the business insurance world too. Yes, it lets small business owners purchase different types of insurance through a single application. Well, it saves both aggravation and time in the process.
  • Insurtech also helps in streamlining damage assessment post a natural disaster or accident and claims management. The inclusion of tools like robotic process automation and artificial intelligence are necessary for such claims processing.
  • Need to buy insurance for short term events like renting a car, hosting a wedding? Well, insurtech has transformed this on-demand insurance service part, too. Adapting insurtech means allowing your customers to buy short-term insurances instantly.


How Insurtech Helps the Insurance Industry


insurtech funding

Image Source: Deloitte


Say bye-bye to filling out long, complicated, and time-consuming insurance forms. Say sayonara to the one-size-fits-all insurance policy. With insurtech, now even a small startup insurance agency can offer a varied range of tailor-made policies and provide the customers with exactly the coverage they are looking for. No more paying for the expensive policies that came with unnecessary features.

Insurtech can use the data collected from the consumers to offer the right insurance products at the right time. And this means, not only do insurance companies get to offer customized insurance deals to the customers, but the customers can also know about the latest insurance deals and discounts, based on the up-to-date driver data. While making the customers aware of the latest insurance deals according to their needs means more business to insurance companies; customers’ access to the latest insurance deals means cost savings for the consumers.

With insurtech, the insurance business is taking a digital-first business approach that mainly focuses on customer experience which means customers are likely to get more and better innovative insurance products in 2020 and beyond from insurtech than they ever got from the traditional insurance models.


Insurtech is Leveraging on the Following Technologies



Source: Accenture


To help the insurers boost the different stages of their value chain, insurtech uses several emerging technologies. From ensuring higher efficiency in addressing customer demand, reducing costs, these technologies help the insurance industry in different ways.

Let’s check out what are these emerging technologies that insurtech leverages upon for developing innovative insurance business models.


Artificial Intelligence


When it comes to improving customer experience, automating repetitive processes, and optimizing risk analysis, the insurance industry was one the first to put AI-based technology to use. Since insurance agents do not communicate with the customers regularly, AI can do the job of collecting customer data, sorting the info, and offering accurate customer profiles on behalf of the agents. 

Utilizing the AI power, insurance companies can use trackers and sensors (featuring intelligent and dynamic algorithms) in the health insurance and automotive insurance segment. Plus, AI technology can also help in reducing the need for manpower resources as the bots will autonomously review claims, and offer instant claim settlements.


Internet Of Things (IoT)


IoT refers to the network of interconnected devices where various everyday consumer goods like cellphones, refrigerators, and cars are connected over the internet. In the insurance industry, IoT helps with interacting with customers in innovative ways to collect data and analyze them.

Do you know that almost 60% of insurers believe that it is possible to change customer behavior by adapting the IoT technology?

While omnichannel communications let insurers communicate with the customers on different devices on any location; the telemetry based claim processing and insurance policies let insurers analyze the collected data from different devices to support the right insurance decisions.

For example, when one purchases Root insurance, he/she can download an app that works on assessing the driving behavior. Based on this behavior assessment and data analysis, Root determines the amount of premium payable by the customer. Sounds like a whole new world of technology, isn’t it! But hey, it’s all insurtech, of course!


Machine Learning


Insurtech has adapted machine learning technology to predict risks, a crucial segment in the insurance market.

In machine learning, the software collects data from IoT sensors, which can be installed in a car or a house as a part of telematics or Smart house systems.

But in the insurance sector, machine learning (pre-trained) can help in systemizing unstructured data i.e. recognizing handwritten records, transcribing calls, identifying assigned risks, etc. even programming chatbots to talk like a human is possible with machine learning.

With machine learning, your insurance company can handle claims handling, risk modeling, underwriting, and distribution flawlessly.




The very purpose of using blockchain technology in the insurance industry is to automate the industry. Blockchain refers to the technology of keeping records safely. It is like a digital notebook with multiple owners. 

Considering the role that blockchain plays in ensuring security and privacy, insurtech firms and companies can utilize this technology to

  • Detect illegal or malicious behavior
  • Track sensitive data like medical records or financial transactions
  • Streamline the storage of information and transfer


Connected Technology


Along with IoT, blockchain, and artificial intelligence, connected technology has a crucial role to play in helping insurtech companies with their business processes. From underwriting policies to processing claims and assessing risks, the connected technology impacts the insurance technology in various ways. Examples of connected technologies are drones, robotics, and autonomous vehicles.

Let’s take a closer look at how they help insurtech firms.


  • Drones: Pilotless robotic devices operate in dangerous or inaccessible areas. Insurers dealing with property and casualty can easily use drones in inspecting or assessing property damages after a major accident or a natural disaster.
  • Robotics: These programmable machines may play a significant role in changing how insurers analyze risks when underwriting insurance policies by replicating human behavior.
  • Autonomous Vehicles: Since these vehicles operate without a human driver, insurtech could dramatically change the way insurance premiums gets generated. As a result of more sophisticated tech being added to cars, the insurance premium charges could get higher.


Be A Part Of The Future – Digital Insurance


Companies like Netflix, Uber, and Apple are hailed as game-changers in their respective industries. Though the insurance sector still lacks something like that; still, the growing investor interest can lead to the emergence of the next technological giant in this industry pretty soon. And how quickly insurance businesses can adapt to insurtech is certainly going to be the determining factor in who the next game-changer will be.

Want your insurance company to go to the next level of innovation? Then click here and get in touch with us, Klizo Solutions, to implement the insurtech tools as soon as possible.

We are already working with cutting-edge technologies and building some cool techs for our clients like SugarLeaf, which is committed to providing cannabis businesses proper coverage, at a price you can afford. Remember, we are here to help you outshine your competitors and provide you with the technology innovation in the insurance industry you need right now!


Author Joey Ricard

Joey Ricard

Klizo Solutions was founded by Joseph Ricard, a serial entrepreneur from America who has spent over ten years working in India, developing innovative tech solutions, building good teams, and admirable processes. And today, he has a team of over 50 super-talented people with him and various high-level technologies developed in multiple frameworks to his credit.