A Complete Guide to ADA Compliant Website Development

By Klizos Contributor - September 11, 2020


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Did you know that the ADA Compliant website lawsuit was filed against world-famous American pop-singer Beyoncé for not having ADA compliant websites? Even Domino’s Pizza and Burger King were sued for not making their websites fully accessible by visually impaired individuals!


Now, is your website ADA compliant?

Have you ever thought about contacting an ADA compliant website developer to make your website ADA accessible? 

Well, if not, then it’s high time you consider doing so as it has a more serious role to play in determining the overall success of your website than you might have imagined. 

Believe it or not, but more than 70% of potential customers leave a website if it is not accessible enough. To ensure that your customers stay happy with your website, you must create a website that is easy to use for everyone i.e. improve the web accessibility for your site. And by everyone, we mean even the visitors with disabilities.

In this blog, we have gathered all the information that you might want to know about ADA and why it is crucial to opt for an ADA compliant website developer right away and make your website accessible to everyone. 

Here is a quick sneak peek to what we are going to discuss in this blog. Check out everything you need to know about ADA compliant website development.




What is ADA Compliance?


Developed in 1990, ADA stands for the Americans with Disabilities Act. The objective of implementing this act is to ensure access to the same opportunities for people with disabilities like everyone else. 

This act was applied to make sure that the buildings of any business that serve the public have the necessary facilities to accommodate people with disabilities.

In 2010, the Americans with Disabilities Act Standards for Accessible Design were passed which has since then mandated all information and electronic technology, for example, websites, be accessible to people with disabilities. 

Now, websites are the digital presence of businesses these days, and almost every business has a website to market their brand, product, and services better. So, ADA compliance applies to both websites and business mobile applications.

Having an ADA compliant website means people with disabilities like visual, hearing, or physical impairments can access your website as easily as others. 

The objective of implementing ADA compliance for websites or mobile apps is to remove any barrier that may inhibit a person with a disability from accessing the goods or services provided by a business.


Reasons Why Should You Make Your Website ADA Compliant


Well, there are plenty of solid reasons to contact an ADA compliant website designer to build a website that follows ADA compliance. Let’s take a detailed look at the five essential reasons for creating an easily accessible website.


Expand Your Target Audience Range


When you don’t make your website ADA-Compliant, it makes part of your target audiences who suffer from disabilities feel excluded. And considering the rapidly growing online competition, alienating even a slight part of your target audience can prove to be fatal for your business success.

You never know when someone with a disability finds your website interesting. Taking the help of an ADA compliant website builder and creating a website that is ADA accessible, means developing a website that is accessible and viewable for everyone.

Having ADA compliance can make everyone feel welcome on your business website as it will allow them to access every webpage the way they like or find the best suitable.


Uplift Your Business or Brand’s Reputation


When you hire an ADA compliant website builder to make your website ADA accessible, it creates a positive reputation for your brand or business.

Wondering how? Well, it simply shows your audience that you care about them enough to cater to their exact requirements.

When someone with a disability visits your website looking for information about some products and finds out your business has an ADA compliant website, it automatically creates a positive reputation for your brand. This is because your website being ADA compliant will successfully accommodate their needs. As a result, they will happily browse through your website and may opt for your services or products.

This positive experience of users on your website not only puts your business in a positive light but also makes your business more popular as the happy customers are likely to pass their positive browsing experience to others.


Ensure Better Ranking in SERPs


The more ADA accessible your website is, the better your search engine optimization ranking gets. Consult with any ADA compliant website designer about the benefits of ADA compliance, and they will tell you the same.

Search engines are crawling web pages with more human intention than ever now. And screen readers, too, crawl your pages just the way search engines do. So, an impressively accessible web page naturally appeals to the users as well as to the screen readers and the search engines more than a webpage that is not at all accessible. 

When you incorporate alternative image texts, meta-tagging, video transcripts, etc. on your website it not only meets the WCAG or Website Content Accessibility Guidelines but also makes your website more accessible to the audience.

Just like the users, with easily accessible information search engines also gets a better understanding of what your website contains. And when search engines understand your website better, your website gets more appropriately ranked on the SERPs.

Yes, ADA compliance plays an important role in improving your website SEO ranking. So, next time when someone asks you what does ADA compliant mean for websites, you know what to tell!


Improve the Usability of Your Website


User experience is a vital part of any website. The better experience users have while browsing your website, the higher is the chance for your website to achieve success.

Failing to provide a positive experience to users simply means poor lead generation or no leads at all. But what if you can increase the usability of your site just being ADA compliant?

Ask again what does ADA compliant mean for websites? And this time we want you to know that meeting ADA and WCAG guidelines simply make your website more easily navigable and operable for everyone, whether disabled or not.

Creating easy to comprehend as well as easy to access webpages means providing valuable information to the users and covering all the bases where they might face difficulties. Once your users know that they can easily find any content they are looking for on your website, more and more leads are bound to convert.


Reduce the Risks of Any Penalty


Did you know that the ADA Compliant website lawsuit was filed against the well-known media personality and beauty industry entrepreneur Kylie Jenner for not having ADA compliant websites? 

Well, if you don’t want your business website to end up in an ADA Compliant website lawsuit battle and bear the legal costs of not being compliant with ADA, it will be wise to make the necessary changes to make it ADA compliant. 

According to WCAG 2.1 (Web Content Accessibility Guidelines), which was published in 2018, every website needs to be compliant to at least Grade-A, where Grade-AAA is the highest.


Which Websites Need to Be ADA Compliant?


All websites can be and should be ADA compliant. 

If you’re willing to know which websites are legally obliged to abide by the ADA guidelines, then here are the ADA compliant website examples:


  • If a website is connected to a physical location or falls under the “public accommodation” category, such as hotel, gym, restaurant, bank, museum, etc. it needs to have an accessible web presence.
  • If a site is completely web-based, then having ADA-compliance is a must.
  • If a website deals with commercial activities like selling of services or products, then also ADA compliance is necessary. 
  • As long as financial transactions are taking place on a website, the site needs to be accessible. 


How to Test whether a Website Is ADA-Compliant or Not?


Now after knowing the importance of ADA compliance, you must be asking yourself “Is my website ADA compliant”! 

Well, to find out whether your website is  ADA-compliant or not, both manual and automatic testing can be done.

While checking the ADA compliance of your website automatically can be done using various accessibility evaluation tools; for checking it manually, below are the steps:


  • Review Present WCAG Guidelines: Go through the recent Website Content Accessibility Guidelines to know about the recommendations to find out whether your website follows them or not.


  • Audit The Codes Used to Develop Your Website: Having a website developer review the CSS (Cascading Style sheets) and codes of your website can help find out whether your website conforms to the ADA compliant website checklist or not. Plus, using web accessibility tools to identify accessibility issues can also help with creating an ADA compliant website.


Essential Tips to Make Your Website ADA Compliant


No, there are no fixed guidelines about how to make website ADA compliant. But there are certain smart tips that can make your website easily usable for persons with disabilities. Let’s take a quick look at those tips here:


  • Ensure Your Site Images/Videos/Audio Files Have Descriptive Alt Tags: Alt tags are nothing but metadata that provides text descriptions of website images or videos or audio clips to screen readers and search engines for describing the website elements to the visually impaired. 


  • Review The Style Elements of Your Website: While designing your website you must keep in mind ‘all’ types of users who might browse your website, including those with disabilities. So, your website’s navigation must include different font style, color, size, and even background adjustments; so that even people who have visual disabilities can view your website easily.


  • Include Keyboard Support in Your Web Design: Do you know that many people with disabilities can’t use a trackpad or mousepad and rely solely on outside devices or keyboards to navigate through a website. To make your website ADA compliant, make sure to create such a web design that works perfectly with keyboard support.


  • Utilize Best Content Developing Practices: The more conversational and simple will be the content of your website the easier it will be for your users to understand it. Writing understandable content, and dividing huge paragraphs into smaller sections by using headlines, sub-heads, bullets, and other formats properly can improve the accessibility of your website.


  • In The Header Code, Identify The Language of Your Site: Many users depend on text readers to navigate a site. Identifying the language of your website on the header code can help text readers to read the website as per the preferred language of the user.


  • Have ARIA Landmarks On Your Web Pages: An accessibility initiative, ARIA or Accessible Rich Internet Applications help people with disability to read a website more easily. These landmarks simply let you add elements in your webpages to define the most important areas. It helps the audience the location of the content, what they are reading or here to proceed next etc. When it comes to maintaining ADA compliance of your website and helping assisting technologies like screen readers crawl through your website, including ARIA landmarks should be a must in your ADA compliant website checklist.


Wrapping Up


Unsure how to make the website ADA compliant?

Well, at Klizo Solutions, you will get all the assistance you might need to develop an ADA Compliant effective website.

From finding out whether your website is presently ADA compliant or not to making it ADA compliant, our team of expert web developers can help you out with everything.

Starting from the very first brainstorming session of perceiving the idea of ideal web design to ensuring the business-driven success by boosting the conversion rate, we offer full-fledged web development, design, and management services.

The techniques and practices that we implement at Klizo Solutions not only provide your website with the maximum digital accessibility but better equip it to comply with both WCAG and ADA guidelines as well. Our AAA-grade and ADA compliant website designs deliver you such websites where your audience can have equal and fair access.

To improve your website’s accessibility or to conduct an ADA compliant website test, get in touch with us today, and consult our expert strategists.


Klizos Contributor

Klizo Solutions was founded by Joseph Ricard, an American who has spent the past 10 years working in India, developing good teams and good processes. We have a team of over 40 people, and we develop high level technology in multiple frameworks.

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