By Joey Ricard - December 15, 2021
Trends are meant to change with time. And so it goes for the eCommerce trends.
Call it the result of the pandemic or the outcome of the constant technological development or a natural consequence of online business evolution, the growth of the eCommerce industry is sky-rocketing. Given the accelerating reliance on eCommerce and the changing online world of business, it’s crucial to watch out for the recent trends in eCommerce.
After all, not following the trends is the last thing you will want as an eCommerce entity trying its best to succeed, stand out and engage the audience. The trends that worked for your eCommerce store last year may not be effective in 2022 for your webshop.
So, without any further ado, let us have a quick look at the eCommerce trends 2022.
Believe it or not, mobile shopping or m-commerce is the future of eCommerce. Mobile eCommerce is growing at a rocket speed. As per one study by Business Insider, by 2024, 44% of the total eCommerce traffic will generate from mobile shopping.
Have you optimized your eCommerce store for AMP (Accelerated Mobile Pages)? No? Then it’s high time you do it now, as mobile eCommerce app development is in full motion. Customers are no longer willing to wait for your slow webshop to load on their smartphones or tablets. M-commerce is even erasing the line between eCommerce and social media as platforms like Instagram and Facebook have started offering quick shopping options to users.
As per one study, voice shopping will reach $40 billion by 2022. Yes, voice search devices are no longer only echo in our homes, making our daily activities smoother, but they are quickly becoming our e-assistants as well.
After mobile eCommerce apps, voice search is undoubtedly the most talked-about eCommerce trend. And the reason for its popularity is that it makes online shopping a super smooth experience for people of all ages. Since Amazon first launched Echo(smart speaker) in 2014, voice search has become an essential part of eCommerce, especially for businesses that wish to grow and generate more sales in the coming years.
Chatbot integration is another one of the eCommerce future trends that you need to consider. Over the past few years, chatbots have revolutionized how brands and consumers interact with each other. So, if you want to improve the online shopping experience for your customers, chatbots are the hot trend to follow for offering faster and better responses to your customer queries.
Plus, chatbots also help with providing a personalized shopping experience. Customers are likely to spend more time on websites that offer personalized services. And this eventually boosts the sales of the eCommerce website.
Drone delivery is no longer a thing of the future. Yes, this future image of drone delivery has turned into reality pretty fast. Many eCommerce businesses like Amazon, Alibaba, and even companies like FedEx have already entered into innovative drone deliveries.
And as one of the top emerging trends in e-business, it will get more popular in the coming years. After all, they are not only the cheaper delivery alternative for companies, they are convenient too, for the companies and the consumers.
Headless eCommerce is another trend that will continue to dominate the e-commerce future. You can have better control over your content and ensure a smooth journey for your customers till the checkout – all thanks to this eCommerce architecture.
Every eCommerce site has one back-end and one front-end. While customers cannot see the back-end, which is server-based, the front-end refers to the visuals of the eCommerce site. Now, with headless eCommerce, one of the emerging online shopping trends, you can build different front-end and back-end. And this means, as a brand, you can build your eCommerce site the way you want, offering an enriching and fulfilling experience to the customers.
eCommerce brands that have already opted for headless integration are Shopify, MagnetoCommerce, etc.
Modern-day consumers are more eco-conscious than they ever were. To them, sustainability matters more than ever now. Naturally, when it comes to the eCommerce business, green consumerism is expected to trend in 2022.
People today demand sustainable products. They want companies and brands to produce products, without harming the environment. As per recent eCommerce statistics, 75% of Gen Y are eco-conscious and willing to pay more for sustainable products.
Given the rapid rise of the eco-warriors, eCommerce businesses need to make the way they produce, package, promote and deliver their products more sustainable. Brands like ASOS and Calvin Klein have already implemented this trend by offering sustainable packaging to cater to eco-conscious consumers.
Every online business aims to make the online shopping experience seamless for users. And shoppable video advertisements are one of the must-follow eCommerce trends 2021/2022 that can help you do so.
Video shopping or shoppable videos ads have taken the world by storm from 2020. And in 2022, it will be impossible to imagine eCommerce stores without this interactive form of ad that lets the users purchase directly from the video ads. No need to search for the product or leave the video ad. Users can purchase a product from shoppable video ads With only a few clicks.
This e-business trend is here to revolutionize the way people view content and make purchases. It can improve the ROI and click-through rates of your branded videos. Brands like Amazon Live, Bambuser are already into shoppable video ads.
Do you plan to keep up with the latest eCommerce trends? Changing trends do impact online business. eCommerce is a huge part of businesses these days. Hence, it is of utmost importance that you keep up with emerging trends in e-commerce and implement them in your eCommerce site ASAP.
The year 2022 is expected to be a fantastic year for online shopping. And we, Klizo solutions, can help you adapt to the recent trends in commerce online. To thrive and survive the rapidly changing online retail landscape, get in touch with us, a one-stop solution for all your app development, designing, and marketing needs, today!
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Joey Ricard
Klizo Solutions was founded by Joseph Ricard, a serial entrepreneur from America who has spent over ten years working in India, developing innovative tech solutions, building good teams, and admirable processes. And today, he has a team of over 50 super-talented people with him and various high-level technologies developed in multiple frameworks to his credit.
